"Millenial's"

I’ve always considered myself a “baby boomer” even though I was born a few years before the official start of that generation. The “Greatest Generation” ended in 1924, so I can’t lay claim to that one. Generation X is from 1965 to 1982 - Not it. There really isn’t a name for us in-betweeners (except maybe “pot heads” – and I wasn’t one of those) unless you just want to call us “Tweeners” (and I don’t like the sound of that – so I’m sticking with “baby boomer” ).

The next generation of note is the “Millenial’s” – those born between 1980 and 2000. Seems to me this tag should have started with those born in 2000 – but no one asked me. Their claim to fame is that they are the Luxury generation. There’s an expectation that they deserve luxury now – it’s not something you wait for and earn. They are called the prematurely affluent generation. (I want to be them).

I’ve always wondered who was buying all the Louis Vuitton’s, Chanel’s, Gucci’s, etc. The ads in the magazines always feature extremely chic attractive young women. I thought it was their way of saying, “if you buy our products you’ll look like this.” But now I realize that what they are saying is, “if you look like this, buy our products.” That is their target demographic.

I know what you're thinking..."Only in America...." But, no. It's even bigger in China and Saudi Arabia.

What I want to know is this….who’s paying for it???? How can twenty somethings afford this lifestyle? I’m baffled.